![]() ![]() So all the nodes run the same software, and the media, the image assets, the application for interactive experiences-those all come in as they are. And it works over an open network of nodes. The protocol is built to be componentized, dynamic, scaled, and also to allow for, most importantly, the media to be built on demand from its components. “It also takes care of content security and rights management, including DRM. “The protocol itself replaces the need for a CDN and takes on all the functions of the transcoding and the packaging stack,” she says. With this new system, Munson notes that there is no traditional CDN involved in distribution. “This is quite different from the way that one thinks about traditional streaming regarding workflows, pipelines, and content distribution.” She says that fans can be a partial owner of new works “and potentially even become creators of new derivative works” through capabilities built into the Content Blockchain and the Content Fabric protocol, core technologies developed at Eluvio since the company’s founding in 2018. Munson also highlights the potential ways these offerings may evolve toward even greater interactivity and direct fan engagement. ![]() This opens up a new type of direct relationship that has never really existed before: It allows the fan to be a direct owner of the experience and in this case, trade into that with other fans.” “What that means is the ownership transfers directly from the publisher to the fan. ![]() “The first and the most important thing here is that all the core digital assets-including all the 4K streaming video-is not only gated but served and owned specifically on the blockchain,” Munson says. She also underscores how these implementations are fully accessible and safe for consumers who may otherwise be unfamiliar with NFTs and blockchain technologies. The Lord of the Rings: The Fellowship of the Ring movieverse of experience optionsĮluvio CEO Michelle Munson emphasizes several key points to differentiate Eluvio’s Web3 NFT projects and this new offering from the ways that blockchain technology has been previously utilized. Both editions enable users to view a 4K UHD extended version of the film, discover hidden AR collectibles, gain access to more than 8 hours of special features, and explore themed navigation menus based on locations from the film-all while trading and owning the entire experience within a community marketplace. ![]() It is a “multimedia living NFT” that allows fans to engage with the movie via two dynamic menu experience options: the Mystery Edition and the Epic Edition. The Lord of the Rings: The Fellowship of the Ring, Extended Edition is Eluvio’s most ambitious and extensive offering to date. Taking Content Ownership, Distribution, and User Experience to the Next Level Among them are limited-edition NFTs of the Run, Rose, Run accompanying music album and a limited series of Dolly-inspired NFT artwork. It has built up an impressive resume of high-profile, inventive entertainment initiatives such as the MaskVerse, which provides opportunities for fans of The Masked Singer and crypto enthusiasts to “buy, sell and trade unique digital collectibles-Mask NFTs-for their own collections and/or to unlock a variety of benefits.”Įluvio’s MaskVerse Masked Singer Web3 experienceĪnother high-profile project, Dollyverse, a partnership between bestselling author James Patterson and music legend Dolly Parton for the new book they co-wrote, Run, Rose, Run, includes a special selection of certified Dolly NFT collectibles. No Stranger to NFTĮluvio has been innovating content for major media companies for a while now. The new Lord of the Rings package developed in partnership with Eluvio provides a fascinating example of what’s possible in this new Web3 world. However, a new Web3 entertainment ecosystem that facilitates organic user engagement and promotion may benefit not only independent content creators but also larger legacy media companies such as Warner Bros. Lately, Web3 has been the subject of much speculation about the ways that its decentralized nature will enable users to buy and trade pieces of intellectual property without having to involve intermediaries. This Web3 movie event is fueled by Eluvio, a developer of blockchain-based 4K streaming and ticketing technology and the self-described “blockchain home for crypto content.” Home Entertainment: The Lord of the Rings: The Fellowship of the Ring, Extended Edition. The movie-watching experience has entered an unprecedented and thrilling new era of full-immersion entertainment with the arrival of a pioneering, living NFT and Web3 offering from Warner Bros. ![]()
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